I, working with Cambria Consulting (see below), was involved heavily creating the WSJ's rankings which are in today's papers. All questions on the methods, I defer to them. College, or university, rankings are not and cannot be all-encompassing. This is because colleges are not singular entities, but serve at least three distinct purposes. The first, and probably foremost in most students' minds, is job training. This is rational: most employers now want a candidates to have a "degree" (a certificate only weakly correlated with education). To which school should a student go to get the best job? Second is in...