The insane part was that when Dick’s decided to stop selling ARs, they destroyed the ones they had in warehouses. They didn’t make money by running a close-out sale, they lost money paying for the guns to be destroyed.
Plus, they obviously already had paid for those ARs, which means the manufacturer(s) already had taken their profit on them. So if there was ever market for those guns, the manufacturer(s) would have got to sell the same guns a second time (only through a different retail outlet), making twice the profit but not diminishing their potential for future sales by increasing market saturation.
That’s some pricey virtue-signaling.
So not only did Dick’s lose money on the transaction AND drive away part of their customer base, they didn’t take a single AR off the streets.

