The NFL’s decision to have Bad Bunny perform at its Super Bowl halftime show, while offensive to its traditional demographic, is actually a smart marketing idea. He’s not hugely appealing to the current NFL demographic (mostly older, affluent(ish), white men), but he’s huge in the fastest growing demographic group in America: Hispanics.In 2020, Hispanics made up 19.5% of the U.S. population, and the Census Bureau projects they’re likely to show accelerated growth because they, unlike other Americans, have children. Of course, this may change with Donald Trump’s ICE crackdowns, but, for now, Hispanics are where the marketplace is moving.Image created...