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Keyword: brokeredradio

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  • More of Air America's Dirty Little Secrets

    04/21/2004 7:09:12 PM PDT · by E Rocc · 36 replies · 2,579+ views
    More private e-mails posted with permission | Paul Phillips
    Greetings to the group from the 2004 National Association of Broadcasters convention in Las Vegas, Nevada!! Air America has been quite the talk of the convention floor this week. And yes, the fact that Air America is buying radio time is a big deal and is nothing anywhere akin to Kerry's campaign buying commercials. Here's why: A commercial is, in fact, an announcement of commerce. Station owners must keep logs of such messages and they must be logged as "Commercial Messages". The law requires them to clearly identify the name of the company paying for the advertisement. Air America is...
  • Air America's Dirty Little Secret (they are "brokered radio")

    04/16/2004 5:03:51 AM PDT · by E Rocc · 76 replies · 2,319+ views
    personal e-mail (posted with permission) | April 15, 2004 | Paul Phillips
    << That's pretty expensive airtime. Again, I thought stations paid the programs for the content. Maybe Paul can enlighten us? >> Like everything else in life, it all depends on who's buying, who's selling, and who wants what worse. This is the simple law of supply and demand with an interesting twist...if the demand is low enough, the roles change and the seller is now the buyer. With Air America, you have a group of people, political affiliation aside, who want to be on the air. (Please do not flame me on the next part) Liberal talk radio fails almost...