Free Republic

77% of companies surveyed expressed an intention to experiment with so-called 'dream advertising' - a form of advertising designed to influence what you dream about after being exposed to the ad. The same survey indicated that at least 33% of consumers made a purchase based on something they'd dreamt about. Many of those who did experience advertising in their dreams noted that it was mostly centered around major brands such as Coca-Cola, Apple and McDonald's. Some experts believe that this is because frequent exposure to such brands during our daily lives - from TV and radio to billboards and Internet...

The outrageously politically incorrect adverts from the time equality forgotLast updated at 14:47pm on 28th November 2007 Comments (27) In a politically correct age, they seem like outrageous anachronisms. And there is no doubt these adverts - many taken from the first half of the last century - reveal just how much women used to be caricatured as downtrodden housewives or hair-brained office girls. Now, a new book - You Mean A Woman Can Open It?: The Woman's Place In The Classic Age Of Advertising - brings together images which would surely cause a howl of protest if they were...

Film fans in Germany are threatening a boycott unless cinema managers reduce the amount of adverts shown before films.It's reported cinema-goers have to sit through about 50 minutes of adverts even before trailers begin. Some audiences in Berlin were left stranded after going to see a screening of Harry Potter and the Chamber of Secrets. It had been scheduled to start at 10.15pm, but because of 45 minutes of ads, it didn't end until 1.30am by which time the city's public transport system had stopped for the night. Cinema bosses however say the commercials are necessary in order to keep...