Publishers are moving away from 'macho' heroes in non-fiction books for boys and moving towards an 'alternative type of hero' who to those who 'checks their privilege'. It comes following impressive sales of books that empower young women, such as Good Night Stories for Rebel Girls which has sold more than a million copies worldwide. The publishers aim to move away from the 'stereotypical idea of masculinity' and action-men style heroes such as Prince Charming and will instead focus on stories of real-life heroes such as Usain Bolt and James Harrison, a blood donor"