Only because a friend reminded me did I even recall a hot journalistic project launched by Steven Brill back in the days of the high-tech bubble. Brill called it, with all due modesty, Brill's Content. It was supposed to serve as a "media watchdog," but instead became an attack dog, most famously in its inaugural issue smear of Kenneth Starr. Brill invested millions, his rag went nowhere fast, and some three years later it shut down, unread and unmourned. More interesting was that racy Salon had written it off long before as a "snooze." Now comes a successor of sorts...
