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  • TNN Rebrands Itself Spike TV (Cable for Manly Men!)

    04/15/2003 1:12:03 PM PDT · by Timesink · 50 replies · 1,010+ views
    Mediaweek.com ^ | April 15, 2003
    TNN Rebrands Itself Spike TV APRIL 15, 2003 - TNN: The National Network will become Spike TV on June 16 and will be repositioned as the first network targeting men. "Today the first network for men has a name, and it's Spike TV," said Albie Hecht, president of TNN. "Spike TV captures the attributes and essence of what we want the first network for men to be. It's unapologetically male; it's active; it's smart and contemporary with a personality that's aggressive and irreverent. This is a first major step in our journey to super-serving men in a way no one...