The Archies Story Image is the most important consideration for some people when it comes to rock 'n' roll. According to this school of thought, if an artist doesn't put out the right kind of visuals and attitude, he probably isn't worth listening to. Members of a band have to look sufficiently surly. They must sneer convincingly. Their torn T-shirts, tattoos and black leather need to convey the proper air of defiance. Cynical attitudes, acquired from years of performing in cheap dives, are essential. Don't let them be too cute! Nobody who's too appealing to fourteen-year-old girls is acceptable. A...