Free Republic

Obama's defeat of the heir apparent in his own party and his victory over the much-vaunted Republican machine is a remarkable achievement that owes a lot to his instinct for marketing When the book is written on this election, it should not be titled "The Making of a President," but "The Marketing of a President." Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many Republican incumbents retiring from Congress as a result all meant that...