Ted Cruz’s endorsement of Trump was the courageous right move both for Cruz’s brand and for the country. But let me digress… I participated in the Cruz for President campaign from its beginning, initially as a videographer, shooting hours of footage of Cruz and interviews with his family that was used throughout the campaign. I attended the Cruz for President branding conference, along with about 15 others, where we contributed ideas to help formulate the campaign’s marketing strategy. I settled into a role as a media advisor and writer for the campaign, submitting promotional ideas, op-eds, and written material for...