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Entertainment Industry Foundation Mourns Death of Famed TV and Radio Announcer Rod Roddy; Memorial Fund Established in Roddy's Honor Statement From Katie Couric Expresses Gratitude for Roddy's Efforts to Raise Colon Cancer Awareness LOS ANGELES, Oct. 27 /PRNewswire/ -- The Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) joins the world in mourning the passing of famed "Price Is Right" announcer Rod Roddy. Roddy has been an EIF's NCCRA Ambassador for the last two years, participating in TV, radio and print Public Service Announcements urging people to "Come On Down and Get a Colonoscopy." EIF's NCCRA Co-founder Katie...

<p>Rod Roddy, the flashy-dressed announcer on "The Price is Right" whose booming, jovial voice invited lucky audience members to "Come on down!" for nearly 20 years, died Monday. He was believed to be 66.</p> <p>Roddy, who suffered from colon and breast cancer, died at Century City Hospital, according to his longtime agent, Don Pitts. He had been hospitalized for two months.</p>