Entertainment Industry Foundation Mourns Deathof Famed Announcer Rod Roddy;Memorial Fund Established

PR Newswire ^ | October 27, 2003

[Timesink]

Entertainment Industry Foundation Mourns Death of Famed TV and Radio Announcer Rod Roddy; Memorial Fund Established in Roddy's Honor

Statement From Katie Couric Expresses Gratitude for Roddy's Efforts to Raise Colon Cancer Awareness

LOS ANGELES, Oct. 27 /PRNewswire/ -- The Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) joins the world in mourning the passing of famed "Price Is Right" announcer Rod Roddy. Roddy has been an EIF's NCCRA Ambassador for the last two years, participating in TV, radio and print Public Service Announcements urging people to "Come On Down and Get a Colonoscopy."

EIF's NCCRA Co-founder Katie Couric issued the follow statement on Rod Roddy's death:

"When you hear the phrase 'Come on Down,' there is only one name that comes to mind -- Rod Roddy. Americans came to know and love Rod's distinctive voice, but it is his heart and his spirit we will most remember. Rod selflessly devoted his last years to educating the public about colon cancer, even as he struggled with the disease that ultimately claimed his life.

"Openly discussing his own diagnosis in Public Service Announcements, Rod focused attention on one important fact: through screening and early detection, colon cancer can be cured. We are grateful for Rod's commitment of time and energy and for his candor, which undoubtedly saved lives. He will be sorely missed."

At Roddy's request, a memorial fund has been set up with the Entertainment Industry Foundation's NCCRA program. People can donate in Roddy's memory, either online at www.eif.nccra.org or by mailing a donation to:

   Rod Roddy Memorial Fund
   NCCRA
   c/o Entertainment Industry Foundation
   11132 Ventura Blvd., Suite 401
   Studio City, CA 91604

Source: Entertainment Industry Foundation

CONTACT: Steve Telliano, +1-916-658-0144, or Judi Ketcik,
+1-818-760-7722, both of EIF's NCCRA; or Lauren Kapp of NBC, +1-212-664-2919

Web site: http://www.today.msnbc.com/

Web site: http://www.eif.nccra.org/

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ROD RODDY

September 18, 1937 - October 27, 2003

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Earlier article: 'Price is Right' announcer Rod Roddy dies

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Media ping

[Cousin Eddie]

Local reporter on KFWB (CBS station) in L.A. just about broke down announcing his death this afternoon. I gather they had worked together for quite some time.

[StoneColdGOP]

Damn. Rod Roddy was the coolest.

And he had quite a wardrobe!