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Keyword: pulque

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  • Chicago Businesswoman Finds Market for Mexican Pulque

    05/12/2021 6:27:54 PM PDT · by nickcarraway · 9 replies
    Latin American Herald Tribune ^ | 5/12/2021 | Antonio Zavala
    An American businesswoman has discovered a niche market in Chicago of Mexican consumers with a taste for pulque, an alcoholic drink made from the sap of the maguey plant. Heather Weinthaler, president of Hispanic Beverage Importers, told Efe in an interview that it all began in 2007 on a visit to Mexico City to attend a marketing seminar where she met some pulque producers. “It was pure coincidence – they were looking for someone in Chicago to distribute pulque,” Weinthaler said. After looking into the potential of the Hispanic market in the city of Chicago and its suburbs, where according...