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  • How do Tobacco Companies Hook Women? Extensive Study Reveals Sophisticated Market Research

    06/01/2005 6:10:01 AM PDT · by at bay · 63 replies · 2,911+ views
    Associated Press ^ | May 31, 2005 | Michael Kunzelman
    The worldwide smoking rate among women is expected to rise 20 percent by 2025, the report says. BOSTON (May 31) - Tobacco companies did elaborate research on women to figure out how to hook them on smoking. Researchers at Harvard University's School of Public Health said they examined more than 7 million documents - some dating back to 1969, others as recent as 2000 - for new details about the industry's efforts to lure more women smokers. ''They did so much research in such a sophisticated way,'' she said. ''Women should know how far the tobacco industry went to exploit...