The most important job opening that Trump has to fill – at least from a “brand” perspective – is Secretary of State. You can get away with hiring loyal supporters for less-visible cabinet positions, but you need to get the Secretary of State job right because it directly reflects on the brand of the presidency. And Trump knows branding... Huntsman has good experience and he presents himself well. But he’s too handsome for the job. Brand-wise, Trump is better off surrounding himself with highly-capable people who don’t suck too much attention out of a room. You might think that isn’t...