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Nike, the global athletic wear giant, finds itself embroiled in a public relations storm following allegations it funded a study examining the effects of "gender-affirming" medical interventions, including hormone therapy, on transgender youth, particularly athletes. This controversy erupted after a detailed article in The New York Times, which focused on Blaire Fleming, a biological male competing in women's volleyball, mentioned Nike's purported financial support for such research. Critics spanning various fields, from women's sports advocates and medical professionals to conservative lawmakers and media personalities, have voiced profound ethical and health concerns, characterizing any study involving medical transition for minors as...

Nike stock is plunging on Thursday, the day after President Donald Trump announced reciprocal tariffs that will end the nation’s decades-long free trade policy. “NKE was last seen 11.3% lower at $57.62, as investors digest the long-term impact of rising supply chain costs on the company’s margins,” Schaeffer’s Investment Research reports. “The stock is set to snap a three-day win streak, extending its late-March post-earnings bear gap and hitting its lowest level since November 2017. Nike stock now carries a 23.5% year-to-date deficit.” On Wednesday evening, Trump announced reciprocal tariffs — adding a 34 percent tariff on China, a 46...

Nike is still struggling. The iconic shoe company just reported a shocking sales collapse that has fans worried about the store's future. It's a bleak update in a saga that has seen arguably America's most legendary athletic fashion brand struggle to put popular products on its shelves. 'To me it seems that the only thing Nike has going for them is brand image to justify outrageous prices,' one customer recently complained on Reddit. '$200 for a sneaker? Yeah right.' Nike's sales dropped 9 percent, a staggering $1.16 billion fall in the value of shoes, tracksuits, and t-shirts. Executives said the...

In honor of #XXDay tomorrow, please join us in asking @Nike to do the right thing & stand up for girls, by sharing our new ad, "Dear Nike".

Nike shares on Friday tumbled nearly 20% after the company said it expected sales to decline in its new fiscal year, the latest sign of severe turbulence at Oregon’s biggest company. It was the biggest one-day drop in Nike history, wiping out roughly $28 billion in shareholder wealth. Even before Friday’s tumble, Nike’s stock had been heading steadily downward after climbing above $170 in November 2021. Shares closed Friday at $75.36. Under CEO John Donahoe, who started work in 2020, the sportswear giant bet heavily on direct sales and the popularity of Nike classics, like Air Jordans, Dunks and Air...

The ex-diversity program manager for Facebook and Nike who stole more than $5 million from the mega companies to fund her “luxury lifestyle” was sentenced Monday to five years behind bars — and ordered to pay back the hefty sum. Barbara Furlow-Smiles, 38, set up fake business deals, invoices and events — including a Juneteenth celebration — to line her own pockets, the Justice Department said. “Furlow-Smiles shamelessly violated her position of trust as a DEI executive at Facebook to steal millions from the company utilizing a scheme involving fraudulent vendors, fake invoices, and cash kickbacks,” said US Attorney Ryan...

Caitlin Clark continues to shatter records. But apparently, she has racism to thank for her achievements. Clark and Nike are in an agreement on a historic 8-year, $28 million endorsement contract that will include her own signature shoe, according to ESPN. The Athletic first reported that Clark was on the verge of signing the record breaking deal on April 17, although the length and dollar amount were not yet known. Instead of celebrating this historic deal and giving props to Clark for all she's done for women's basketball so far, one USA Today columnist cried foul because Clark's deal apparently...

SNIP In the end, Clark is in line for an eight-year deal that could end up being worth $28 million and a signature shoe, according to the Wall Street Journal. SNIP The sharp-shooting Clark’s previous deal with Nike was inked in 2022 and expired following this past season — and after the six-foot Clark cemented herself as not just the most well-known women’s college hoopster, but arguably the most popular college basketball player — male or female — last season. SNIP The negotiations reached a fierce pace, according to the Wall Street Journal, at NBA All-Star weekend in mid-February, when...

Nike will lay off about 740 employees at its world headquarters in Oregon, a letter showed on Friday, as the top sportswear maker looks to rein in costs after warning of a revenue dip in the first half of fiscal 2025. The "second phase of impacts" would begin by June 28 at its headquarters, Michele Adams, Nike's vice president for people solutions, said in a legally mandated notice to state authorities. The company's shares were up marginally in after-hours trading. They have declined nearly 13% this year. Nike had in December announced a cost savings plan for $2 billion over...

Nike is laying off 2% of its corporate workforce as it contends with weaker consumer spending. 'The actions that we’re taking put us in the position to right-size our organization to get after our biggest growth opportunities as interest in sport, health and wellness have never been stronger," Nike said in a statement to FOX Business. Starting Friday, more than 1,600 positions will be cut as the company tries to increase its investment in high-priority areas such as running, women's clothing and its Jordan brand, CEO John Donahoe told employees, according to a memo seen by The Wall Street Journal.

Police are searching for more than a dozen suspects who ransacked a Nike Store in Los Angeles, stealing roughly $12,000 in merchandise. Video of the incident shows masked and hooded people running through the store on Sunday, stuffing boxes of shoes into trash bags and ripping clothes off the rack before fleeing. According to the Los Angeles Police Department, on Sunday at around 5:50 p.m., a total of 17 suspects in five vehicles pulled up to the shopping center on the 9800 block of South Alameda Street. "The suspects, whose faces were concealed by medical masks or other material, ran...

A top marketing specialist at Nike responded to Iran-backed terror group Hamas's Oct. 7 slaughtering of innocent Israeli women and children by accusing the Jewish state—not Hamas—of "massacring civilians." James Rehwald, who has worked as a "digital media marketing specialist" at Nike since 2021, on Oct. 16 posted a video to his Patreon account titled, "Why Israel Deliberately Targets Civilians." That video, Rehwald wrote in his caption, exposes the "brutal military and settler colonial occupation that Israel has imposed on its native Palestinians for the past 75 years." Rehwald went on to downplay the atrocities Hamas terrorists committed against Israelis...

Nike is permanently closing its beloved Portland factory store — one year after it shuttered the location because of theft problems. The retail giant — like so many other major brands — has taken a hit to its bottom line due to a dangerous surge in petty theft shoplifting and organized retail crime. local news station KGW-TV reported thieves were “stealing armloads of Nike merchandise and walking out the front door with no fear of being stopped.”

PORTLAND, Ore. — Nike says it is permanently closing its store on Northeast Martin Luther King Jr. Boulevard while saying it remains committed to “supporting and uplifting Portland’s North and Northeast community.” In a statement, it said it is reimaging its retail space and is considering future locations “as part of this community’s long term revitalization plan.” Nike had closed the store while it looked for ways to improve safety for its employees and customers. It had sent a letter to the city requesting that off-duty police officers work at the store. In its statement Friday, Nike did not mention...

Best Buy fired Enis Sujack, the whistleblower who went public after exposing the manager’s ban on Christian symbols at the workplace. Earlier this month O’Keefe Media Group (OMG) dropped a story featuring a whistleblower from inside Best Buy who released screenshots of a training program. A Citizen Journalist has revealed Best Buy is partnering with McKinsey & Company on a Management Training Program. The program is not open to white applicants. “Candidates must meet the [racial] requirements below” ... The program is only for employees who “identify as Black, Latino, Hispanic, Asian or Pacific Islander.” ... DISCRIMINATION: A Citizen Journalist...

California police made at least nine arrests last week in connection with a spate of brazen daylight “flash mob” burglaries that has left retailers reeling and shoppers shaken. Six alleged thieves were arrested in connection with a robbery at an East Lost Angeles Nike store after police pulled over an SUV last week and found thousands of dollars worth of stolen sneakers, the Los Angeles Times reported. The arrests came Wednesday after three people were caught on camera entering the store and walking out with whatever they could carry on Aug. 13. Several of the suspects was seen loading their...

A series of explosive devices and a “Molotov cocktail-style object” detonated outside three northeast Washington D.C. businesses early Sunday morning, causing no deaths or injuries but leaving the city on edge. There was some damage to the buildings, with broken windows and debris.The suspect has not been caught as of this writing, and the police are asking for assistance:Police in Washington, D.C., are seeking the public’s help locating the suspects behind attacks against a bank, a retail outlet and grocery store damaged with explosive devices within 15 minutes early Sunday morning.Three stores in northeast D.C. reported damage, according to a...

A search is underway for the person who targeted multiple businesses in Northeast Washington, D.C., with explosive devices and a 'Molotov cocktail style object.' The attacks happened just minutes apart at Truist Bank, Nike store, and a Safeway grocery in 'The District' overnight, according to the Metropolitan Police Department. Police are seeking the help of the public to help nab the suspect and the department is offering a reward of up to $20,000. .....

When Nike had Dylan Mulvaney frolicking around in a sports bra and leggings a couple of months ago, we were pretty put off. And just plain annoyed. Little did we know how quaint that whole thing would seem compared to what Nike still had planned for us. Daily Wire field reporter Spencer Lindquist has the disturbing scoop: BREAKING: A leaked email from inside of Nike and obtained by @realDailyWire reveals that the company will host a talk with a child sex change surgeon to celebrate pride month. Nike will also host a "drag story time," along with several other pride...