It's not easy to explain the anti-globalization movement's attraction or its successes. Much of the writing on the movement's growth, ideology, and influence veers into impenetrable thickets of post-modern theory (e.g., Naomi Klein's indigestible No Logo), so non-stoned readers often find it tough sledding, and give up. But that may be an altogether unfortunate response. One reason for the anti-globalizers' effectiveness is that corporations often simply roll over in the face of activists' onslaught. For example, this past January, Citigroup, the global financial powerhouse, surrendered to a four-year campaign by the anti-globalization Rainforest Action Network (RAN). This long-running protest included...