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Keyword: jingle

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  • Clear Channel Eyes 1-Second Radio Spots 'Blinks' Format Explores New Radio Ad Strategies

    06/14/2006 1:37:29 PM PDT · by weegee · 5 replies · 228+ views
    Advertising Age ^ | Published: June 12, 2006 | By Willow Duttge
    NEW YORK (AdAge.com) -- Clear Channel is discussing the idea of one-second radio spots with marketers and media buyers. 'Blinks' The real value of the Blinks, as they are being called, may be in the publicity they can generate. After all, you're already reading an article about them, and the short spots are only in the concept stage. The radio giant, however, says it didn't think up Blinks as a promotional stunt. "It really is to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, can successfully reach...
  • Origin of 'Jingle Bells' Song Is Debated

    12/21/2003 11:39:53 AM PST · by bradactor · 7 replies · 2,501+ views
    AP ^ | December 21 2003 | RUSS BYNUM
    Origin of 'Jingle Bells' Song Is Debated By RUSS BYNUM, Associated Press Writer SAVANNAH, Ga. - Dashing in the sun, through oaks and Spanish moss. Sleigh riding's no fun, when there's no snow to cross. Could "Jingle Bells" really be a song of the South? It's not hard to see why balmy Savannah has a tough time selling the Christmas carol as a native creation. Or why the claim makes folks in Medford, Mass. — hometown of the song's composer — cry humbug. This much is known: James Pierpont was the organist at Savannah's Unitarian Universalist Church in 1857 when...