The St. Louis Rams have lost four straight games after a 4-3 start, the latest being a desultory 31-7 loss in Cincinnati on Sunday. Just don't try to tell coach Jeff Fisher that his team isn't trying. "Anyone implies that it's an effort issue, they can kiss my ass," Fisher said. "There's no effort problems on this team. That's what happens when teams lose four in a row is people say it's effort. Come to practice, watch this team play and ask any other opponent or opposing coach. It's not an effort issue right now. "It's execution. It's 70 percent...