If you’re at all web-savvy, you’ve probably heard of Digg.com. Founded in 2006, Digg is the reigning king of the social news ecosystem, cracking the top 50 websites in the U.S. and the top 100 worldwide. Its million-plus users democratically filter the torrent of online media, upvoting or “digging” desired content while “burying” rubbish and spam. The most popular content is promoted to the site’s highly-trafficked front page. The result is a peek into the consciousness of the internet: a mixture of comics, videos, sensationalism, and breaking news that is the growing face of new media.Digg’s popularity makes it...