Rather appeared horrified by Trump’s comment, struggling to explain his shock. “By any objective analysis, this is a new low and unprecedented in the history of American presidential politics,” he said. Rather challenged the media to hold Trump accountable for his words, urging them to do more to try to shame his supporters. “We will see whether major newscasts explain how grave and unprecedented this is and whether the headlines in tomorrow’s newspapers do it justice,” he said. “We will soon know whether anyone who has publicly supported Trump explains how they can continue to do.”