When Braden Holtby signed with the Vancouver Canucks, he knew he needed new gear for the occasion and, most importantly, a new mask. That meant turning to his long-time mask designer David Gunnarsson, who designs many masks for NHL players, including former Canucks Jacob Markstrom and Eddie Lack. The new mask design from Holtby and Gunnarsson sparked controversy, however, when Gunnarsson posted the mask on his Instagram. It was clearly inspired, if not directly copied from, Indigenous art of the northwest, but the Swedish Gunnarsson is not Indigenous.