Turn on common sense Americans' dogged dislike of compact fluorescent bulbs defies reason Saturday, May 5, 2007 3:33 AM It has the makings of a titanic clash: the marketing muscle of Wal-Mart vs. the entrenched views of the American consumer, particularly the female sort. The company has vowed to convert at least 100 million households to compact fluorescent light bulbs, which benefit their users by consuming 75 percent less electricity, lasting 10 times longer than traditional incandescent bulbs and saving $30 over the life of each bulb. The big picture is just as impressive: Over its lifetime, one bulb generates...