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Keyword: genderparity

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  • You Can Give a Boy a Doll, but You Can't Make Him Play With It

    12/08/2012 10:28:32 AM PST · by nickcarraway · 33 replies
    The Atlantic ^ | DEC 6 2012
    Is it discriminatory and degrading for toy catalogs to show girls playing with tea sets and boys with Nerf guns? A Swedish regulatory group says yes. The Reklamombudsmannen (RO) has reprimanded Top-Toy, a licensee of Toys"R"Us and one of the largest toy companies in Northern Europe, for its "outdated" advertisements and has pressured it to mend its "narrow-minded" ways. After receiving "training and guidance" from RO equity experts, Top-Toy introduced gender neutrality in its 2012 Christmas catalogue. The catalog shows little boys playing with a Barbie Dream House and girls with guns and gory action figures. As its marketing director...