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  • The candidate who couldn’t win did; How Barack Obama won the presidency

    11/09/2008 6:04:32 PM PST · by Melissa 24 · 11 replies · 341+ views
    Clancop - wordpress ^ | November 6, 2008 | Clancop
    The Republicans were beat BADLY, and now they will spend the next few years licking their wounds while trying to figure out how a far-left radical named Barack Obama could beat an experienced and well respected national hero like John McCain. My personal opinion is that “the fix was in” the moment he was put on the ticket, and the “forces that be” within the United States put together a political machine that not only broke the rules, but crossed ethical and morals lines which shouldn’t have been crossed. Never before have I seen a politician and his supporters go...
  • How Better Marketing Elected Barack Obama

    11/07/2008 8:04:58 PM PST · by FocusNexus · 30 replies · 1,330+ views
    Business Week ^ | Nov. 7, 2008 | John Quelch
    Obama's defeat of the heir apparent in his own party and his victory over the much-vaunted Republican machine is a remarkable achievement that owes a lot to his instinct for marketing When the book is written on this election, it should not be titled "The Making of a President," but "The Marketing of a President." Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many Republican incumbents retiring from Congress as a result all meant that...