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Keyword: fairydown

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  • New Zealand clothier forced to change Fairydown name - too sissy for Aussies

    09/18/2003 11:51:18 AM PDT · by bedolido · 8 replies · 513+ views
    CNews ^ | 09/16/03 | Staff Writer
    WELLINGTON (AP) - A New Zealand outdoor-clothing company said Wednesday it had to change a brand name for the Australian market because men there were uncomfortable with the effeminate associations of the label - Fairydown. In Australia, the clothing line has been renamed Zone, the managing director of Arthur Ellis clothing company, Hugo Venter, told the Dominion Post newspaper. Venter said he was "taken aback" by market research findings that Australian men didn't like the less-than-macho connotations associated with the word "fairy." He said the brand name had never been an issue in New Zealand. New Zealand mountaineer Sir Edmund...