The 30 second advert produced by the NFL, which was described by TMZ as being a “powerful video,” declares in white text on a black background that “football is gay,” in a move apparently designed to show solidarity with the LGBTQ+ community. Further descriptors of what the NFL claim football is then pop up on screen, including “lesbian,” “queer,” “exciting,” “transgender,” “heart,” “power,” “bisexual,” and finishes by saying that football is “for everyone.”