There is a reason some modern political slogans feel impossible to challenge without sounding cruel, un-Christian, or “extreme.” It’s not because they are true. It’s because they are designed to stop you from thinking. That insight comes from James Lindsay, who recently explained a sloganeering concept most Evangelicals have never heard of but encounter every day: tifa. The word comes from Chinese Communist political strategy and refers to short, emotionally loaded slogans engineered to hijack moral instincts and shut down critical thought.