Free Republic

The meltdowns I’ve seen by Kamala Harris supporters since Donald Trump exceeded all expectations and trounced her in the polls has been epic. They cannot fathom why over 73 million people flipped the lever for Trump over their savior. They are so out of touch with regular Americans that this election cycle should aptly be called their Bud Light moment. On April 1, 2023, Dylan Mulvaney, a man who calls himself transgender and dresses in women’s clothing, wears makeup, and had nearly 11 million social media followers, posted a clip advertising his partnership with Bud Light in conjunction with March...

People who attended the Sturgis Motorcycle Rally in Sturgis, SD, steered clear of the Budweiser tent because of Bud Light’s partnership with American transgender influencer Dylan Mulvaney. “I got to tell you right now though, not looking good,” said TikTok user Cycledrag in a video. “As you can tell, Budweiser’s spent an awful lot of money.” A few staff members were spotted hanging behind a Budweiser booth, with one of them flashing the peace sign. These staff members said people can get a Sturgis glass at the tent. Cycledrag moved over and shows a few people standing under the umbrella...

Anheuser-Busch heir Billy Busch has offered to buy back the business that bears his family name, if AB InBev offered to sell it. Busch said: “If they don’t want that brand any longer, sell it back to the Busch family. Sell it to me. I’ll be the first in line to buy that brand back from you, and we’ll make that brand great again.”

Best Buy fired Enis Sujack, the whistleblower who went public after exposing the manager’s ban on Christian symbols at the workplace. Earlier this month O’Keefe Media Group (OMG) dropped a story featuring a whistleblower from inside Best Buy who released screenshots of a training program. A Citizen Journalist has revealed Best Buy is partnering with McKinsey & Company on a Management Training Program. The program is not open to white applicants. “Candidates must meet the [racial] requirements below” ... The program is only for employees who “identify as Black, Latino, Hispanic, Asian or Pacific Islander.” ... DISCRIMINATION: A Citizen Journalist...

Bud Light has announced a $3 million scholarship project for families of America's fallen or disabled first responders - potentially as part of an effort to distance itself from culture wars after the Dylan Mulvaney partnership fiasco. The beleaguered beer brand's parent company, Anheuser-Busch, is providing the funds for affected spouses and children alongside Folds of Honor, its longest-standing charity partner of over 100 years. It comes after the popularity of the beer plummeted and sales dropped 30 percent when conservative consumers boycotted the drink over its partnership with 26-year-old transgender influencer Mulvaney in April.

The UFC has signed a new partnership with Anheuser-Busch that makes Bud Light once again the official beer of the promotion, officials told ESPN on Tuesday. Sources told ESPN that it's the biggest sponsorship deal in UFC history. Terms were not disclosed. The multiyear contract, which begins Jan. 1, 2024, comes on the heels of the UFC merging with WWE under parent company Endeavor to form the new publicly traded company TKO last month. UFC and Anheuser-Busch had been partners for many years until 2017, when the UFC signed with Modelo. "Anheuser-Busch and Bud Light were UFC's original beer sponsors...

SAINT LOUIS, MO — In an effort to repair the damage done to its image that resulted in it being relegated to "gay beer," beverage titan Bud Light has entered into a partnership with a sports organization where sweaty men in underwear hug and wrestle each other for extended periods of time. "This will totally fix things," said Bud Light marketing executive John Tenta. "We want to regain the market share we had when we were known as the go-to beverage for rugged, masculine consumers. That's why we're slapping our name and logo on a sport where men wear tiny...

The US chief marketing officer of Anheuser-Busch InBev is stepping down amid the company's continuing slump in sales, following Bud Light's disastrous collaboration with transgender influencer Dylan Mulvaney earlier in the year. Benoit Garbe is set to leave his role at Bud Light's parent company at the end of the year, it was announced Wednesday, 'in order to embark on a new chapter in his career.' Serving as the company's CMO for just over two years, his tenure was marred by an April marketing debacle where a Bud Light partnership with Mulvaney led to a boycott by the brand's customers...

WASHINGTON (TND) — Transgender activist Dylan Mulvaney was named to Forbes Magazine’s “30 Under 30” list this week. The list commemorates “young movers and makers changing the world,” according to Forbes. It has formerly featured figures such as singer Miley Cyrus and disgraced tech entrepreneur Sam Bankman-Fried. Sharing the news with her nearly 2 million Instagram followers, Mulvaney said the designation was a dream come true

Embattled beer king Anheuser-Busch — which has seen sales nosedive over Bud Light’s Dylan Mulvaney fiasco — has a new dance partner and this one should be far less controversial. The Belgium-based brewer on Friday announced a long-term deal with the International Olympic Committee for the next three Olympics and Paralympic Olympic Games. However, the maker of Budweiser, Bud Light, Stella Artois and a slew of other suds will promote its zero-alcohol beer, Corona Cero, as the global beer sponsor of the games, the company said in a press release. The move “highlights a shared commitment [with the IOC] to...

Donald Trump has U-turned on his stance over 'woke' Bud Light and suggested the beer deserves a 'second chance' just weeks ahead of a fundraiser organized by a lobbyist for the beer's parent company. The presidential hopeful called for an end to the Bud Light boycott which was sparked by its disastrous campaign with trans-activist Dylan Mulvaney The former president said the partnership was a 'mistake of epic proportions' for which a 'very big price was paid.' But he insisted that parent company Anheuser-Busch InBev was not a 'woke company' as he threatened to release a list of those that...

Trans TikToker Dylan Mulvaney has posted a late-night rant nearly a year after the Bud Light debacle, in which she insists she has plenty of work lined up and her '15 minutes' of fame is not over. Mulvaney, whose tie-up with the beer-maker last year sparked a costly boycott from conservatives, was reacting angrily to an online critic who had declared her '15 minutes almost over.' Wearing pajamas, rolling around in bed and repeating herself, Mulvaney rebuffed the troll, pretending to look at a wristwatch, saying: 'I think it's been a little longer than 15 minutes, darling.' Mulvaney insisted her...

Hello, dolls! Transgender influencer Dylan Mulvaney has wriggled back into the spotlight to celebrate a second year cosplaying a biological female. The great brand-destroyer teased 10-million-plus TikTok followers this week with a 'surprise.' But did anyone anticipate the assault on eyes and ears that was about to be unleashed? Titled 'Days of Girlhood,' it was a music video no one asked for, named after the viral TikTok chronicle of Mulvaney's male-to-female gender transition. That social media series hit all of the classic sexist tropes: women are addicted to clothes, cry when they see bugs, regularly frolic in meadows and can't...

Grocery stores that stock Bud Light are planning to shrink the shelf space allotted to the nation’s formerly top-selling beer — by nearly 20% in some parts of the country — after sales tanked following a boycott over its advertising partnership with trans influencer Dylan Mulvaney. The Anheuser-Busch brand — which was knocked off its perch this year by Modello after more than two decades at the top — will be squeezed out as store managers rearrange the alcoholic beverages section to give more precious real estate to better-selling beers, according to Bloomberg News. “Anheuser-Busch’s beers will lose a range...

Just over one year following Bud Light’s terrible decision to hire transgender influencer and professional toddler Dylan Mulvaney to promote its once pro-America beer, the company's sales are plummeting. Again. According to the first-quarter earnings report released Wednesday, Anheuser-Busch, Bud Light’s parent company, has decreased 9.1% in revenue in the U.S. The news comes more than a year after Mulvaney dressed up as a wannabe Katherine Hepburn with black gloves, pearls and red lipstick in an attempt to help Bud Light sell more beer. Mulvaney was also gifted a custom Bud Light can with his face printed on it, which...

Bud Light's popularity continues to decline more than a year after a boycott disrupted the US beer industry. A backlash that began last April - after the beer giant used a transgender influencer in an advert - has snowballed, new sales figures show. Back then, Bud Light was the undisputed top-selling beer in American stores by a margin. It had held the place for decades. It fell below Modelo Especial last summer - and now it has slipped to No3 behind Michelob Ultra. Coors Light could overtake Bud Light by the end of the year if the fall in sales...

Bud Light fell to third place in U.S. beer sales as Michelob Ultra took its place behind the top-selling Modelo, reinforcing the impact of the 2023 Bud Light boycott, which toppled the brand from its No. 1 spot. In the four weeks ending July 6, the U.S. beer market was led by Modelo—which overtook Bud Light last May—with 9.7%, followed by Michelob Ultra with 7.3%, Bud Light with 6.5% and Corona Extra sitting just below 6%. The crucial four-week period includes the July Fourth weekend, which can heavily impact a beer brand’s yearly performance, according to the Wall Street Journal....

After a disastrous partnership with trans influencer Dylan Mulvaney that reportedly cost the brand over $1 billion in lost sales last year, Bud Light has returned to its roots. The inch toward redemption started with a 2024 Super Bowl commercial featuring Peyton Manning and Post Malone. This week, Bud Light released a new ad starring comedian Shane Gillis — and it’s a full-on embrace of the brand’s fratty, frivolous ethos that, for decades, turned their ads into pop culture touchstones. And Dilly Dilly to that. If 2023 was peak woke, 2024 will be known as the year that DEI died...

When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last spring, they sent sales of the beer plummeting in a rare success in the long history of consumer movements. Even more improbably, the backlash continues to hammer Bud Light and strain independent local wholesalers more than a year later, according to third-party sales data shared with ABC News as well as interviews with six Anheuser-Busch wholesalers. Most of the wholesalers, small- and medium-sized businesses that draw a significant portion of their revenue from Bud Light, said they...

Tesla CEO Elon Musk didn’t hold back after watching Jaguar’s hallucinogenic relaunch commercial. The ad, meant to mark a new chapter for the iconic British automaker, had many viewers wondering if Jaguar was selling cars or auditioning for a spot in a high-fashion runway show. Musk’s dry humor shone through when he quipped on X (formerly Twitter), “Do you sell cars?”—a question that summed up the collective confusion. Jaguar isn’t just looking for a comeback; it’s aiming for a full-on reincarnation. Part of Jaguar Land Rover’s (JLR) ambitious Reimagine strategy, the plan includes ditching the old and embracing an entirely...