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  • After seven unlucky years, man sues for Axe 'failure'

    11/02/2009 2:19:42 AM PST · by Daffynition · 40 replies · 2,271+ views
    The Australian ^ | November 02, 2009 | staff reporter
    AN Indian man claims he has been cheated by the cosmetics firm that makes popular deodorant Lynx after failing to land a girlfriend for the past seven years. Vaibhav Bev has been using Lynx deodorant since 2002, in the hope the company's promotional campaign - which features scantily clad women throwing themselves at men - had some basis in real life. Mr Bev is suing the maker of Lynx - marketed as Axe in his home country - for more than $100,000, seeking compensation for "depression and psychological damage". "I used it for seven years but no girl came to...