<p>News item: McDonald's seeks to serve you in less generic settings. That was all it took to get our writers' imaginations cooking.</p>
<p>It used to be that no matter where you were in the world, you always knew what to expect when you walked into a McDonald's. The most noticeable difference between a franchise menu in New Bedford, Mass., and one in Bedford, England, was the change from dollars to pounds. McDonald's always has prided itself on its red-and-yellow plastic seating and the predictable formula of its products. All together now: "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun."</p>