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The boycott of Bud Light has continued apace for many Americans following the company’s disastrous decision to showcase transgender activist Dylan Mulvaney as a brand ambassador. What started with a custom-made can and a few short videos has culminated in huge losses for Anheuser-Busch, and there’s no sign those customers are coming back into the fold anytime soon.Perhaps that’s behind this latest move. According to a report from The Daily Caller, Bud Light has finally fired the two executives behind the Mulvaney stunt. That comes after they were initially put on “leave” at the outset of the public blowup.EXCLUSIVE: SOURCE:...

According to The Daily Caller who spoke to an exclusive source familiar with the matter, both Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone” from the company. They are no longer “on leave.”

Since 1829, Yuengling’s flagship brewery in Pottsville, Pennsylvania, has been pouring out a product that brings Americans and families together. "It's our story," Debbie Yuengling, the employee engagement and culture manager for Yuengling, told FOX Business’ Jeff Flock on "Mornings with Maria" Wednesday. "We have a story that nobody else has. We're America's oldest brewery, six generations, and we're super excited and proud about it." "We're very lucky," Wendy Yuengling, chief administrative officer, said. "We're sixth-generation in a family business, and we get to work side by side with our dad which not many family companies can say." Debbie and...

Coors Light has learned nothing from Bud Light’s Dylan Mulvaney fiasco and is proceeding to host the “2023 Coors Light Denver Pride Parade.” Denver Pride announced in a blog post, “Join us Sunday, June 25, 2023 beginning at 9:30 am for the Coors Light Denver Pride Parade! The Parade spans 14 blocks of Colfax Avenue from Cheesman Park to Civic Center, where the celebrations continue at day two of Denver PrideFest.” The event, which is expected to draw over 100,000 people of all-ages, is also being sponsored by JPMorgan Chase & Co., Verizon, Visa, Walmart, Amazon, Target, and Starbucks. Adam...

Bud Light has, to put it mildly, had a challenging couple of months. Now the company is looking to win back drinkers with a new giveaway worth $10,000 a week. The prizes are part of a new ad campaign centered around the "Easy to Summer" commercial, a sequel to the "Easy to Drink, Easy to Enjoy" branding that launched during this year's Super Bowl. The new summer ads will feature NFL stars like Dak Prescott and Travis Kelce and will center on a theme of "make summer easy," according to a press release from the company. While the company has...

Despite intense backlash recently over rival Bud Light's partnership with LGBTQ and transgender star Dylan Mulvaney, Coors Light is remaining the title sponsor of the Pride parade in Denver. Anheuser-Busch, which makes Bud Light, has lost $27 billion in value due to a campaign with Mulvaney that upset conservatives. Then the company upset progressives too after failing to support Mulvaney through the backlash. Molson Coors, which is headquartered in Golden, Colorado, about 15 miles west of Denver, is standing by, with the parade remaining 'The Coors Light Denver Pride Parade' set for Sunday. Several major corporations have backed the event...

New Bud Light Ad on Twitter - Crack a cold one: we've got an epic summer ahead. Sock tans included.

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as main causes, according to a top analyst. "Everybody kind of figured Bud Light was getting hit by that boycott so that fell out of number one. If I told you that the new top-selling brand is Mexican, you might be surprised. If I told you it's Mexican and not Corona … who would've thought Modelo Especial?" Barron's associate editor Jack Hough said during an appearance on Fox Business's "Barron's Roundtable."...

CMO Anheuser-Busch USA Marcel Marcondes speaks at the Cannes Lions International Festival June 20, 2019 in Cannes, France. New York CNN — Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer. “When things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers to be very humble,” said Marcel Marcondes, Anheuser-Busch’s global chief marketing officer, at a conference on Monday. Bud Light sales have tumbled since the company’s partnership with transgender influencer Dylan Mulvaney...

Longstanding downtown Minneapolis gay bar The Saloon will no longer sell Bud Light or other Anheuser-Busch beverages because of how the beer brand handled backlash from a marketing campaign involving a transgender influencer. With the Twin Cities Pride festival set for this weekend, the Hennepin Avenue bar announced Monday it cut ties with the St. Louis-based brewing giant and replaced its products with beer from local breweries. The Saloon's decision follows months of controversy after Bud Light partnered with Dylan Mulvaney, a transgender woman, for a social media promotion video April 1. The brand sent her specially designed cans to...

As we previously reported, Garth Brooks is set to open a new bar, and as expected, he couldn't resist making a politically charged comment, true to his style. In a recent statement, Brooks criticized conservatives who have boycotted Bud Light, referring to them as "a**holes" for not backing the beer brand. However, it seems that Garth is now facing some backlash, as he has significantly toned down his rhetoric. But he then backtracks big time by again doubling down on the importantness of "inclusiveness" at his bar. On Friday, Brooks took the position that his bar, Friends in Low Places,...

Bud Light has seen its sales continue to plummet amid ongoing backlash to its disastrous collaboration with trans influencer Dylan Mulvaney. The beer giant lost its place as America's number one beer brand to Modelo Especial due to the controversy, a position it held for over 22 years. In the week ending June 3, Bud Light's sales dropped by a staggering 24.4 percent, even worse than the 23.9 percent dip from the previous week. However, parent company Anheuser-Busch saw some gains with its other beer brands, with Michelob Ultra turning a sales increase for the first time in weeks. Since...

Garth Brooks raised the ire of some country music fans after saying he'd serve "every brand of beer" at his new bar — including Bud Light, which conservatives have criticized for its recent collaboration with transgender influencer Dylan Mulvaney. Bud Light's collaboration with Mulvaney led to a widespread boycott of the brand and extravagant shows of force against the beer. In one case, MAGA-world favorite Kid Rock filmed himself shooting several cases of the beer to show his disdain for the partnership. Brooks, the second-best selling musical artist of all time, told Billboard he hoped Friends In Low Places Bar...

Bud Light's popularity continues to plummet as both corporate and personal events pivot away from featuring the Anheuser-Busch brand at their gatherings, according to the owner of a pop-up bar business. Catarina Tucker, the founder of Barnastics - a mobile bartending company based in New Jersey- told Fox News there has been a 'significant shift' away from Bud Light among her clients recently. In April, the Anheuser-Busch-owned brand became embroiled in controversy over a promotion it did with transgender influencer Dylan Mulvaney. The company has since lost billions of dollars in market capitalization, and continues to be boycotted by tens...

“If you come into this house, love one another,” he added. “If you’re an a**hole, there are plenty of other places on lower Broadway.”“In my existence, one a**hole can turn the whole tide down there,” Brooks continued. “My thing is, let’s create a place that you feel safe in.”Brooks also said he wanted make his bar a place where a person can “feel good” and “safe.”

Bud Light sales plunged in May, toppling the beer brand from its longtime perch as the nation's best-selling brew. Parent company Anheuser-Busch InBev (ABI) sold $297 million worth of Bud Light for the four weeks ending May 28 — a 23% drop from the same time period the year before, according to consumer behavior data analytics firm Circana. Modelo Especial ranked No.1 in May, with $333 million in sales — a 15% increase from 2022. Modelo Especial is a pilsner-style lager that began nearly 100 years ago in Mexico. Constellation Brands bought Modelo from ABI in 2013. Since then, Constellation...

Transgender influencer Dylan Mulvaney said in an interview published Tuesday that more brands should partner with trans influencers even after the Bud Light debacle, which led to a boycott and declining sales. “I am one of — if not the — most privileged trans people in this country right now; I don’t want people to look at me and say, ‘Oh, yep, the community’s alright,’” the activist said during an interview with Them, expressing interest in getting other transgender people into the spotlight. Rather than acknowledging any negative impact on the Bud Light brand, Mulvaney said companies should all be...

Left-wing nutballs have had the upper hand in America’s culture wars for a long time. They are hyperaggressive and focused on pushing America in a radical direction. They push their agenda on school boards, in local and national political venues, and on many corporations. To date, resistance has been isolated to a small number of dedicated conservative activists. Most Americans just want to get along whenever possible, not fight about sensitive social issues if they can help it and, most of all, not be mean to people. That’s a laudable attitude in general, but when up against radical, ideologically driven...

Despite tumbling sales and negative press coverage as a result of its partnership with transgender influencer Dylan Mulvaney, Bud Light is reportedly co-sponsoring an "all-ages Pride event" in Flagstaff, Arizona, according to the Flagstaff Pride website. The party, which is called "Pride in the Pines" and includes drag queens and other performers, lists Bud Light as one of the companies sponsoring the June 17 event. (Bud Light is mentioned prominently in one of the posters.) The event is listed as a "family festival event" and a family-friendly, "safe space" for all visitors. Other big-name companies sponsoring the all-ages event for...

Despite tumbling sales and negative press coverage as a result of its partnership with transgender influencer Dylan Mulvaney, Bud Light is reportedly co-sponsoring an "all-ages Pride event" in Flagstaff, Arizona, according to the Flagstaff Pride website. The party, which is called "Pride in the Pines" and includes drag queens and other performers, lists Bud Light as one of the companies sponsoring the June 17 event. (Bud Light is mentioned prominently in one of the posters.) The event is listed as a "family festival event" and a family-friendly, "safe space" for all visitors. Other big name companies sponsoring the all-ages event...