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Anybody see the Intel Centrino laptop advertisement on the front page of The New York Times ?

THE CEO OF Intel said that an advert AMD took out today challenging it to a dual core dual quite spoilt his cup of coffee. The advert, in broadsheet the San Francisco Chronicle, challenges Intel to match it on performance for dual core chips. But Paul Otellini, CEO pf Intel turned down the challenge with some disdain, refusing to pick up the gauntlet the chipsters threw down. We’ve often noted the resemblance of both Intel and AMD to the Tweedledee and Tweedledum characters in Alice through the Looking Glass. These brave warriors were forced to live a sort of mock...

CHANDLER, Ariz. (Reuters) - From a wind-swept industrial site in the Sonoran Desert, Intel Corp. (INTC.O: Quote, Profile, Research) , appears to be gearing up for battle. Construction crews hammer away at an unprecedented $2 billion upgrade to one of Intel's two Arizona factories, preparing the world's largest chip maker to safeguard its lead in manufacturing from resurgent rivals and to put recent costly missteps behind it. The stakes are high: If Intel can pull off its complex renovation of the 8-year-old Fab 12 plant, it could pioneer a much cheaper alternative to building chip fabrication facilities from scratch. For...

Advanced Micro Devices Inc. is once again delaying the shipment of a long-awaited microprocessor chip that is vital to its competition with Intel Corp., Monday's Wall Street Journal reported. The chip, part of a new family that has carried the code name Hammer, was originally expected to be available in personal computers at the end of 2002 or early in the first quarter of this year. In September, however, AMD reset the delivery date to late in the first quarter or early in the second period. Friday, AMD said PCs based on the chip, formally called the Athlon 64,...

Speed limits on P4 could open window for AMD Can Barton scale to high speeds fast? By Mike Magee in San Jose: Sunday 08 September 2002, 23:47 THE MOST RECENT roadmap we saw from the Intel Corporation warns motherboard makers that with the introduction of 3.06GHz Pentium 4 in Q4, the designers are creating a somewhat new die layout for the Northwood process. This new layout might well be related to some significant errata in the processor, which we reported a few weeks ago. But with the introduction of 512K cache "Barton" AMD XP chips, we think that Intel may...

Why the Buzz on Hammer Just Won't QuitJust in case you haven't been paying attention, AMD's upcoming 8th generation processor has been generating a steady buzz of discussion almost since the first of the year.  This has led to an occasional outburst of exasperation from editors at various websites, some of whom have complained the web community in general is too focused upon Hammer.  Hammer is, their argument goes, an unproven product with a distant and uncertain launch date, and should not be focused on so heavily.  It's also been suggested by some that much of the Hammer hype itself...

Column Heigh-Ho Celeron! By Andrew Busigin: Thursday 11 July 2002, 19:14 INTEL'S LATEST developments around future Celeron performance make for an interest study in marketing. It appears that once again, Intel Marketing folks are steering the engineering team, and it shouldn't surprise anyone, since the Celeron has always been a marketing phenomenon more than an engineering product. See Intel to shift P4 Celerons to Northwood core History Lesson The origin of the Celeron, for those of you more recently come to the party, was a marketing coup for Intel, whereby they managed to create an artificial segmentation of their CPU...