Last year, FR’s interview with political strategist-analyst Arnold Steinberg caused quite a stir. Since then, I have been getting periodic requests to interview Arnie again. Finally I approached him. Steinberg, an author years back of graduate textbooks in politics and media, also has been widely published as a columnist. He has been appointed to Federal commissions and boards by the Reagan and Bush administrations, and he served on the California Coastal Commission. He is an expert in virtually every phase of electoral politics, including candidate and initiative campaigns, and political advertising, including mail, print and especially broadcast. He has advised...