Fox News founder Roger Ailes drew gleeful reactions from liberal journalists for explaining his decision to hire Sarah Palin as a contributor because, “She was hot and got good ratings.” ... The press automatically assumed that Mr. Ailes, 71, meant Mrs. Palin was hot, as in hubba-hubba hot. There was no mention of the possibility that Mr. Ailes could have been referring to hot, as in ratings hot, or buzz hot.