Free Republic

If Madisonians wanted to keep their liberal talk radio station, they might have started by listening to it at least as much as people listen to the home of conservative talker Vicki McKenna. That they didn’t is not a sign that there are thousands of secret conservatives lurking in the Madison shadows. Nor is it a criticism. The owners of WXXM-FM, formerly known as The Mic, announced this week that it would drop its liberal talk format. In the most recent Nielsen ratings, it had been drawing a 2.1 share, or less than half that drawn by WIBA-AM, home to...

iHeartMedia Liberal Talk “92.1 The Mic” WXXM Sun Prairie/Madison WI dropped its format at 11am this morning and has flipped to Christmas Music as “92.1 Best-FM“. As reported yesterday in our Daily Domains report, the move will lead to a new format for the station under the “Best-FM” branding after the holidays. A format change had been expected since the station’s brokered afternoon show was told in late October that WXXM was cancelling their show. 92.1 The Mic goes out with a 2.1 share in the Summer 2016 Nielsen Audio ratings, by far the highest for any station in the...