When figuring ways to shape public opinion, the first thing any savvy strategist does is craft phrases that will elicit a desired response. Want people to have a more positive reaction to dead Iraqi civilians? Call them "collateral damage." Want to get Americans to feel good about government spying? Name your law "The Patriot Act." If you can control the words people use, you can frame the issue. In effect, you control the way people view it. That is exactly what is happening with the immigration debate. To avoid dealing with complex problems in our nation - crumbling public schools,...