Premiumization, another way of saying steadily rising retail prices, has been a feature of the bourbon market over the last decade. Notwithstanding ever-rising bourbon prices, however, there are still outstanding bourbons that retail for extremely attractive prices. Below is a list, along with tasting notes, of ten heavily medaled bourbons that have consistently won in international spirit competitions and still retail on average for around $35 or less. The indicated price is the national retail average and will vary by state.