At first, there was something refreshing and amusing about the talkback. It was part of the Internet revolution in the news media. The talkback, the readers' response format that Yedioth Ahronoth and then Maariv started operating, seemed to be a sort of virtual Hyde Park - a celebration of democracy and freedom of speech. For who said all wisdom is concentrated among a handful of journalists or "individuals of note" to whom a newspaper allocates space, whether on paper or in cyberspace? However, when Haaretz also opened such a response format, albeit mainly for opinion pieces, and the other sites'...