Mexico’s fourth largest political party, the Nueva Alianza party, is running a new television ad demanding respect from Donald Trump – by calling him a faggot according to Blabbeando writer Andrés Duque. In the spot, a young man addresses the camera to express frustration with anti-Mexican comments from the American presidential candidate. The man dedicates a common homophobic soccer chant to Trump as the camera pans out to a crowd of people in bleachers who all shout, “Heeeeey puto!” The phrase is commonly translated as “Hey faggot!”