Western-style fashions are big business in China A visit to any chemist in China gives an insight into Chinese attitudes to beauty. The brightly-lit aisles are full of the big-named brands which dominate the world's beauty market, but the products here are different from those in the West. The shelves are loaded with creams and lotions which whiten the skin. "Making skin look paler is very deeply rooted in Chinese tradition," said Jan Hodok, marketing manager for the skincare company Nivea in China. "Traditionally, the first objective of a woman is to have pale white skin because whitening can...
