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Keyword: siriussatellite

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  • Survey: 23% of Stern Listeners To Follow Him To Sirius

    07/25/2005 3:51:35 PM PDT · by Brian328i · 60 replies · 1,160+ views
    Billboard: Radio Monitor ^ | July 25, 2005 | Chuck Taylor
    Listeners are poised to flee terrestrial stations that currently air Howard Stern, once the high-profile morning jock heads to Sirius Satellite in January 2006. That’s the word, according to a new study by Bridge Ratings. A mere 5% of current Howard Stern listeners said that they intend to stick with their current Stern outlet; 41% listen only because of Stern and intend to seek other radio stations for their morning listening. “It’s clear by this study and it is no surprise that Stern’s fans do not intend to stick around once he leaves his current station address,” said Bridge Ratings...