Satellite Radio (Sirius/XM) Ping List
Freepmail me to be added.
Posted on 07/25/2005 3:51:35 PM PDT by Brian328i
Listeners are poised to flee terrestrial stations that currently air Howard Stern, once the high-profile morning jock heads to Sirius Satellite in January 2006. That’s the word, according to a new study by Bridge Ratings.
A mere 5% of current Howard Stern listeners said that they intend to stick with their current Stern outlet; 41% listen only because of Stern and intend to seek other radio stations for their morning listening.
“It’s clear by this study and it is no surprise that Stern’s fans do not intend to stick around once he leaves his current station address,” said Bridge Ratings CEO Dave Van Dyke.
Further, according to the study, 23% of those surveyed intend to subscribe to Sirius Satellite radio, while 31% remain undecided about subscribing. Among the undecided group, 12% said it was “very likely” that they would subscribe if there were no commercials.
The study involved interviews with 2,650 Howard Stern listeners 18+, located in Los Angeles, San Diego, Phoenix, Boston, Las Vegas, Seattle and Portland.
And now for the Stern bashing...
He might as well be on satellite already.
Haven't heard him on a radio around here in years.
I'm not bashing him, I used to LOVE his show. Then he got divorced, and apparently in the settlement his wife got his sense of humor. How many times can one listen to nudity on the radio?
23% actually isnt very good
Do 31% of Stern's listeners have the $15 a month to listen on Sirius? And will they indeed pop the $100 for the equipment? Hope Sirius got a performance guarantee or they'll be paying big bucks for a short period of advertising.
This is the beauty of the free market of Sattelite radio.
Stern is off the public airways, the only people who listen will have to pay.
And how long befor Sirius is cracked and becomes free for the takeing...
I don't see me paying for radio any time soon.
I need a new font. I thought it said "follow him to Sinus". I thought "up his nose? It's big, but not that big."
Hopefully their mothers have the money. (Just kiddin')
23% is huge if you're talking about that many people going from a free medium to a paid one. If those numbers hold up, Sirius will be very sucessful.
are you sirrius? they would follow him to uranus oops wrong thread am i logged on ?
23% of 10 Million listeners nationally
2.3 Million people X $11.95 month.
25 Million in revenue for Sirius each month.
Stern is a bargain at 8 Million and change a month.
A classic 33% Cost of Labor.
Making a sell to 23% of those who hear your pitch looks outstanding.
What are you seeing that would lead you to think otherwise?
But overall it was simply his persona--the family guy who wanted all these hot girls, and discussed all the stupid family stuff and whined about all the women he'd get, etc. etc.
So what does he do? He lets his best writer leave, dumps the family, and goes right into another monogamous relationship, but with a young woman--just like Imus and all the other celebs, who he made fun of when they did the same thing.
And then in the last two years it's been nonstop Bush-bashing and more drooling over women. In a man of his years it's very stale. I haven't listened to the show for more than 2 minutes in five years.
I remember when I thought the same thing. Then one day, while I was listening to the radio in my truck, I punched from station to station looking for something worth listening to. And all I got were commercials, one right after the other. Then they axed two of the three country stations in my market. And I couldn't listen or see any of the NFL games that I wanted to see or hear, since I now live far away from my team.
So, I bit the bullet last fall. It's simply the best $12 a month that I spend. Musical variety, no commercials. All of the NFL games. I get to listen to Laura Ingraham live instead of tape delayed. I get to hear the NRA News live. And then there were things that I had no idea that I'd use, like the traffic reports and comedy channels.
"Free" radio is now paying for all of those mergers by upping the amount and volume of advertising, and by reducing the variety available in local markets. You get what you pay for.
I was skeptical, now I'm a happy customer.
His listeners were too cheap to pay the $7 to see his movie several years ago.
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