Brent Rooney: Superfreakenomics Co-Author Should Leave Medical Matters Alone Steven D. Levitt's LAUGH-IN / Freakonomics Fried by Brent Rooney (MSc) * On Oct. 2009, Univ. of Chicago Prof. Steven D. Levitt debuted Superfreakonomics as a sequel to his best-selling book Freakonomics 2005). Perhaps Levitt is correct about Global Cooling, in his 2009 book, but nothing Levitt writes about medical matters can be believed. If a young Milton Friedman (PhD, Nobel Prize winner) had opined that “strong increased consumer demand for IPODs or Ivory Soap leads to DECREASED prices”, the loud guffaws would have shattered ears and the business press would...