LOS ANGELES--Officials from Electronic Arts (EA) say they are baffled by the lackluster sales for their latest video game, Brokeback Mountain: The Cowboy Diaries. As of its release two weeks ago, the game has sold a paltry 3,000 copies, forcing EA to rethink its strategy for targeting the 18-35 male demographic. “I don’t get it. People love cowboys, right? This is the ultimate cowboy game,” said Dan Mattrick, EA Sports vice-president. “You can ride on the range, herd cattle, shoot people—heck you might even fall in love with another cowboy. This is a deep, multi-layered game with endless possibilities. I...