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Several years ago when Discovery launched Planet Green it was advertised as a TV network for the environment and all things "green." Recently I was looking for a show on my DVR's guide and stopped to take a look at what they were showing. Even during prime time, most, if not all of the shows were re-runs of other Discovery Network programming. They aired several UFO and Area 51 specials from 2007, old episodes of American Chopper, How It's Made and a logging show. I looked at the descriptions and none were about some "green" project, just re-runs. What happened...

LOS ANGELES (Hollywood Reporter) - Could "green" become a new watchword in TV programming? While the media companies have long been touting everything they're doing behind the scenes to become more environment-friendly, the message increasingly is seeping into their programming. On Wednesday, Discovery Communications launches the first 24/7 eco-friendly network, Planet Green, which will take over the space occupied by Discovery Home Channel. That follows NBC Universal's second companywide "Green Week" in April -- featuring 100 hours of green-themed content airing across 42 NBC Universal brands and 28 Web sites -- with two more already planned for November and April....