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  • Coincidence, Or Is Progressive Insurance Personalizing Ads To Viewer?

    04/03/2009 3:26:22 PM PDT · by governsleastgovernsbest · 78 replies · 31,634+ views
    FinkelBlog ^ | Mark Finkelstein
    There I was watching Hardball this afternoon when an ad for Progressive Insurance comes on. That daffy salesgirl wants to show a customer how much he can save compared to rates from other companies. She points her clicker to a screen which rapidly scrolls through names and numbers. It lands on the image in the screencap shown here: savings for customer . . . Mark F. Is it coincidence that of all the possible combinations, my first name and last-name initial just happen to appear? Perhaps. But let’s consider. I get my TV through Time Warner Cable. It obviously knows...