COVID – why terminology really, really matters[And the consequences of getting it horribly wrong]When is a case not a case?Since the start of the COVID pandemic I have watched almost everyone get mission critical things wrong. In some ways this is not surprising. Medical terminology is horribly imprecise, and often poorly understood. In calmer times such things are only of interest to research geeks like me. Were they talking about CVD, or CHD?However, right now, it really, really, matters. Specifically, with regards to the term COVID ‘cases.’Every day we are informed of a worrying rise in COVID cases in country...