"What's the draw for white people to play Indian?" says Ward Churchill. "The same draw during the 1874,5,6 period when the U.S. Nationals flooded into the Black Hills for gold, which was by treaty still Lakota property," says Ward Churchill, University of Colorado Professor of Ethnic Studies and Author of 'Fantasies of the Master Race.' "What's their draw? It's no more opaque than that. This is an exotic form of immaterial gold, intellectual gold, spiritual gold. That's their draw."